This session will present the findings from ULI Terwilliger Center's 2024 Home Attainability Index. The Index is a data-rich resource for understanding the extent to which a housing market is providing a range of choices attainable to the regional workforce. The data can help identify gaps in home attainability and provide better context to understand residential markets; provide context by connecting housing costs to the wages earned by people with specific occupations in a region; and enable national and regional comparisons to inform housing production, policy, and financing decisions. The session will begin with Adam Ducker, CEO of RCLCO, presenting the national findings before drilling down to the local findings for each panelist. Ducker will then have panelists answer how they are addressing the particular housing needs in their market. Through this session, attendees will learn how the data can help decision-making for local economies: e.g., what type of housing is needed, and at what price point; who exactly is priced out; and how it is affecting the ability for employers to attract and retain workers.

Middle market to luxury senior living developments have continued sprouting up across the United States, driven by an aging population of baby boomers who are socially and culturally active. Today's seniors are retiring later, traveling more, and embarking on nontraditional live/work/play paths, which include urban lifestyles and proximity to their children. The objective of the panel is to explore the current state of senior living real estate development across the United States. The panel will discuss and debate the most valuable ideas and strategies actively evolving the industry today, with a focus on multigenerational placemaking, designing for well-being, and international influences.

New York City has a unique and varied history developing mixed-income housing. As cities around the country grapple with a growing housing affordability crisis, state and local governments are increasingly experimenting with different programs and formats of producing mixed-income housing to address this challenge. This panel will provide a deep dive into the topic, exploring where mixed-income housing works and where it sits in the continuum of attainable housing solutions. Mixed-income housing has the potential to provide economic, social, and political benefits, including serving a wider range of incomes, improving social mobility, increasing production in supply constrained markets, and mitigating financial risk. Panelists will draw from the experiences of NYC projects such as Essex Crossing, Navy Green, and Hunter's Point South to shed light on the benefits and challenges, including NIMBYism (not in my backyard), levels of affordability, and resource allocation; demystify available financing vehicles; and identify the tools government can deploy to promote mixed-income housing.

Customer value and driving loyalty are ubiquitous concepts when it comes to consumer industries. However, in real estate, only the hospitality sector has cracked the code on what loyalty means in the context of built environments and the experiences they contain. Both single-family and multifamily residential continue to grow as asset classes and scale players are emerging. With this growth comes the opportunity to build brand and create customer stickiness—driving both higher renewal rates and better pricing for the branded promise behind living experiences. We will discuss how customer expectations are evolving from these players, what loyalty means in the context of a living experience, and how players are leaning into digital and artificial intelligence to help power a next generation of personalized services and community with the aim of building brand. We will dive into how to take a design-led approach to building brand equity beyond naming and finishes, and using that brand strength to create unique, data-driven loyalty moments around the big "decision moments" that matter (e.g., touring, lease signing, renewal decisions). In short, this presentation, followed by a panel discussion, will aim to unpack how end-to-end experiences in the residential sector can be reimagined and digitized to drive a new frontier of loyalty and consumer brand.

This session will cover the opportunities and challenges in developing mixed- or middle-income, infill multifamily development—often referred to as "missing middle" housing. Using real development case studies presented by three developers, the panel will cover both rental multifamily and homeownership development models. The case studies will show how we can deliver housing more affordably than typical market-rate development and more efficiently than typical affordable housing development, using creative financing tools that blend private impact equity with strategic public financing sources.