Andrew Min leads digital initiatives at RXR. His responsibilities include running a corporate-backed proptech data startup, identifying complementary partner startups to plug into the RXR ecosystem, and managing various proptech investment strategies and joint ventures. RXR is a vertically-integrated real estate investor with over $20bn gross asset value under management across office, residential, industrial, and infrastructure assets. Andrew also works on a number of corporate and investment strategy initiatives, including new market identification, macroeconomic research, organizational design, investment processes, and RXR's annual strategy white paper.
Before RXR, Andrew was an Engagement Manager at McKinsey & Company where he led teams of 2-6 associates serving real estate clients (institutional investors, investment managers, lenders, developers, owners, property management companies, brokers, service providers, tenants, startups, and VC/PE sponsors) across strategy, operations, and investing, with an emphasis on digital disruption. He was also the fifth employee at numberFire, a sports analytics startup that was later acquired by FanDuel, and a professional backpacking trip leader (leading multinight trips in upstate New York and parts of New England).
Andrew is a graduate of Princeton University, where he was the president of the debate team and competed internationally at the highest levels of collegiate debate. He is the Chair of the Board of Trustees of Manna Christian Fellowship (a chaplaincy at Princeton University) and serves in various volunteer roles at Church of the City New York. He is an avid hiker, a Yankees and Jets fan, and second baseman on the church softball team. A native New Yorker, Andrew lives in the Upper West Side of New York with his wife, Jess.
Speaking at
Wed Apr 10
2:30 PM — 3:30 PM (GMT-05:00) Eastern Time
New York Hilton Midtown - Level 2, Gramercy Suite
Cracking the Customer Loyalty Code in Residential
Customer value and driving loyalty are ubiquitous concepts when it comes to consumer industries. However, in real estate, only the hospitality sector has cracked the code on what loyalty means in the context of built environments and the experiences they contain. Both single-family and multifamily residential continue to grow as asset classes and scale players are emerging. With this growth comes the opportunity to build brand and create customer stickiness—driving both higher renewal rates and better pricing for the branded promise behind living experiences. We will discuss how customer expectations are evolving from these players, what loyalty means in the context of a living experience, and how players are leaning into digital and artificial intelligence to help power a next generation of personalized services and community with the aim of building brand. We will dive into how to take a design-led approach to building brand equity beyond naming and finishes, and using that brand strength to create unique, data-driven loyalty moments around the big "decision moments" that matter (e.g., touring, lease signing, renewal decisions). In short, this presentation, followed by a panel discussion, will aim to unpack how end-to-end experiences in the residential sector can be reimagined and digitized to drive a new frontier of loyalty and consumer brand.
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