Mastering Innovation: Tech-Driven Transformation of Planned Communities
Tue May 13
4:00 PM — 5:00 PM (GMT-07:00) Mountain Time
Colorado Convention Center - Street Level, 102-106
Category
Technology
Join Fred Balda, President of Hillwood Communities, and Laura Cole, SVP of Lakewood Ranch, for a candid discussion exploring the opportunities and challenges of digital transformation within the traditionally manual and tech-latent world of master-planned community development. This panel will delve into how innovative technologies—from interactive maps and resident lifestyle applications to robust enterprise resource planning systems—are revolutionizing workflows and streamlining collaboration among community developers, homebuilders, and residents alike. Moderated by John Cecilian Jr., CEO and Co-founder of Cecilian Partners Inc., this session promises insightful perspectives and actionable takeaways. Learn firsthand from industry leaders how embracing data-driven solutions is shaping smarter, more connected, and more sustainable communities for the future.
Speakers
Moderator
Moderator
Co-Founder & CEO Cecilian Partners, Inc.
John Cecilian Jr. is the Co-Founder and CEO of Cecilian Partners, a nationally recognized real estate technology firm focused on data, digital transformation, and customer experience for master-planned communities and homebuilders. With over two decades of experience in branding, placemaking, and innovation, John has led Cecilian to widespread industry acclaim, including recognition by Fast Company and the Inc. 5000. A long-standing member of ULI, John…
Panelist
Panelist
President Hillwood Communities
President of Hillwood Communities since 1992, Fred Balda provides strategic leadership and oversight of operations and performance, including acquisitions, design and development. Fred has played an active role in the development of more than 100 single-family master-planned communities across 13 states and two countries. Continually responding to everchanging homebuyer demands and market opportunities, Fred is focused on creating vibrant, innovative communities. His philosophy is simple:…
Panelist
Panelist
Lakewood Ranch
Laura leads the residential and lifestyle arm of Lakewood Ranch, the nation's top-selling multi-generational community since 2018. Encompassing 35,000 acres and home to 74,000 residents, Lakewood Ranch offers A-rated schools, medical facilities, sports amenities, and vibrant town centers. Laura oversees a residential portfolio of 24,000 units and two bustling town centers—Main Street and Waterside Place—while also serving as Lakewood Ranch's Chief Marketing Officer. Her previous…