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New York Hilton Midtown, New York, NY, United States April 9-11, 2024

Placemaking and Placekeeping

Wed Apr 10 8:00 AM — 12:00 PM (GMT-05:00) Eastern Time

Vertical Placemaking within a Historic Urban Fabric: Partnering with Legacy Institutions to Leverage Inherited Context in Morningside Heights

Beginning in the 19th century, New York’s Morningside Heights attracted important institutions that have since grown into large campuses, dominating the character of the neighborhood. These institutions are constrained by space with no obvious land for development. In response, many of these institutions have uncovered new opportunities by partnering with for-profit development teams to simultaneously revitalize the historic urban fabric and respond to the city’s ever-growing demand for housing. This has been achieved by introducing a new, denser building typology—tall, modern apartment towers—into the neighborhood. This tour will examine how a range of development groups and their design teams have leveraged the historic urban underpinnings of Morningside Heights to create new projects that demonstrate the value of vertical placemaking within the neighborhood.

Thu Apr 11 1:00 PM — 2:00 PM (GMT-05:00) Eastern Time New York Hilton Midtown - Level 2, Murray Hill Suite

Equity by Design: Preserving Homeownership with Equitable Redevelopment and Purposeful Placemaking

In response to the pandemic and the global push for racial justice, the Freedom West team and future development is prioritizing equity in the built environment. This panel explores an "Equity by Design" framework to design and development, uncovering a community's needs and aspirations—including underserved voices—and tying design solutions to what is heard. Freedom West 2.0 will exemplify an Equity by Design approach through the revitalization of Freedom West Homes in San Francisco, the largest and oldest co-op in western North America. Spanning four city blocks, the project encompasses 382 existing homes and 2,000 new ones. Its primary objective is to provide a sustainable future for the predominantly African American and East Asian population in the area. The master plan and conceptual design revolves around restoring the city grid and urban neighborhood character, as opposed to the current forced suburban layout, driven by the city's density reduction agenda, particularly affecting ethnic communities. MacFarlane Partners and First Legacy Partners have fully committed to community equity. This approach not only considers the co-op's spatial requirements but also its values.

Three days of inspiration, thought leadership, and connection

New York Hilton Midtown
New York, NY, United States

April 9-11, 2024

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Where ULI members come together to shape the built environment.