Mr. Rodger Brown Jr.

In today's challenging real estate market, developers are confronted with rising costs across various aspects of project development, from land acquisition to materials and labor. This panel discussion will delve into strategies employed by developers to navigate these hurdles and deliver profitable multifamily projects, particularly focusing on attainable and affordable housing initiatives. Key topics include adapting to market dynamics (as prices escalate, market-rate developers are embracing affordable housing models, but may face challenges competing with seasoned affordable housing developers); cost-effective design and amenities (successful developers are employing proven design elements and amenities while minimizing unnecessary expenses to ensure profitability); suburban expansion (developers are exploring opportunities on the outskirts and suburbs, branded as attainable housing, to cater to residents priced out of urban cores); strategic site selection (site selection and execution methods play crucial roles in ensuring the feasibility and profitability of projects); and the role of consultants (land development consultants contribute by offering value engineering solutions).