Music City Miracle: The Value of Branding Your City

Please note, this session will take place offsite.
Thursday, April 18, 2019 02:45 PM – 4:00 PM Nashville Downtown Partnership, 150 4th Ave N Concurrent Session
Separate Ticket Required

Nashville is known for its musical heritage, but this brand can overshadow the success the city has had in creating a diverse economy. Other industries with a commanding presence in Nashville include health care, the automotive manufacturing/supplier network, technology, and printing and publishing. From its roles as the “Athens of the South,” the global center of the country music entertainment map, and a professional sports town, how does Nashville’s unique authenticity make it a destination for global visitors?

A ticket is required to attend this session, however there is no additional cost. Seating is limited.