Founder & CEO

Rob is Co-Founder & CEO of Giraffe, the platform for Urban Analytics. Drawing on his extensive project experience as an architect, Rob prototyped & assembled the founding team to build out Giraffe.

As an architect Rob worked on competition winning design schemes in architecture, (580 George St, Sydney Australia (FJMT), Casey Culture Centre (with FJMT), Burwood Pace and 8 Parsonage St) and developed digital workflows for the planning team.

Rob has led Giraffe to be a successful, multinational software business, with customers planning, designing & developing significant projects across most of the major markets on earth. Rob is driven by a passion to transform the way our cities are planned & built to be a more transparent, efficient and thoughtful process.

Speaking at the Following:

May 17

Wednesday, May 17, 2023

Urban Performance: Seeing the City as a Machine

11:30 AM – 12:00 PM
Metro Toronto Convention Center - North Building, Exhibit Hall BC

The city is the container for our lives. How it is designed affects the kind of lives people live: how they move, how they work and recreate. Rob Asher, CEO of Giraffe, the platform for…